“What’s in a name?” Shakespeare writes. “That which we call a rose by any other name would smell as sweet.”
What the great poet meant was that a name does not hold any meaning, that a name does not affect or change its bearer’s true nature in any way.
But to think of it, the passage stands in contrast to the story of Romeo and Juliet as it was nothing but their family names that brought the young lovers such an ill fate.
What Is Indeed in a Name?
Question: Can your choice of a name make that much of a difference? Yes! Can the same thing apply to domain names? Definitely, yes!
Let’s talk about neuroscience and psychology: Human beings subconsciously evaluate information-based on their own experiences-in a snap. This is called heuristics, and is what we often call intuitive judgment or common sense.
In a matter of seconds, our brains have already decided whom we should trust and whom we should avoid. We can relate this on how we treat web addresses and brand names. Before we can even think about it, we have already arrived at a decision between keying in the website to the browser or not.
So, how crucial is this to your naming of your web addresses? Answer: very crucial.
The Domain Name as an Anchor
Whether we like or not, it’s simply human nature to rely heavily on the first pieces of information offered to us, or the cues we have gathered in a single glance-this is called the anchor.
Among the first things the costumers will hear from you are your domain name and brand name, and from these names, your costumers will evaluate your business credibility.
Choosing the right domain name is an important step in starting an online business. It’s a foundation for your digital identity and marketing strategy. It is your first step into the online business world. Name wisely.
Thinking of a name at the beginning is an exciting part of every project since you’re fairly aware that you’ll be using that name until the end. (And who knows if your domain name will be added as a verb in the dictionary, for example, Google.)
A name is a marketing tool that helps customers make a choice. So engage them with your language. Make it creative and catchy, yet simple enough to be remembered. A factor to be considered is that people should understand what your website is about from its domain name.